Brand Development Manager

What are you working on?

• The name of the project(s): Gambling/Betting Products
• Genres: Casino

For which tasks (responsibilities)?

1. Develop and Implement Brand Strategy:

   • Create long-term brand development strategies.

   • Define target audience and positioning.

   • Establish unique characteristics that differentiate our brand from competitors.

2. Control and Manage Brand Image:

   • Ensure consistency of visual and verbal style across all consumer interactions.

   • Oversee advertising campaigns and marketing materials for alignment with brand concepts.

3. Market Research and Analysis:

   • Conduct research to understand target audience preferences.

   • Evaluate the effectiveness of marketing campaigns.

   • Analyze key brand metrics (awareness, loyalty, market share, etc.).

4. Develop Advertising and PR Campaigns:

   • Create comprehensive advertising and PR strategies to strengthen brand positioning.

   • Collaborate with creative agencies and oversee the production of marketing materials.

5. Manage Brand Budget:

   • Plan and allocate budget for brand promotion.

   • Control expenses and optimize costs for marketing initiatives.

6. Manage Communications:

   • Interact with stakeholders to ensure correct brand perception.

   • Work with communication channels: social media, media outlets, events.

7. Develop and Maintain Brand Loyalty:

   • Create loyalty programs to enhance audience commitment.

   • Implement strategies to increase customer engagement and satisfaction.

8. Team Management:

   • Lead creative and marketing teams working on brand projects.

   • Motivate and develop team members.

What kind of professional are we looking for?

• Minimum of 5 years of experience as a brand manager or in a similar marketing role.

• Deep knowledge of brand management and marketing strategies.

• Proven track record of successfully managing brand development and promotion projects.

• Excellent leadership and management skills.

• Strong strategic thinking and decision-making abilities.

• Experience with analytics and understanding of brand KPIs.

• Exceptional communication skills and the ability to collaborate effectively with diverse teams

Why do we enjoy working here?

• Competitive salary and bonuses.

• Opportunities for professional growth and development.

• A dynamic team and exciting projects.

• Additional perks